Image source – EstudioWebDoce from Pixabay
What is Search Engine Optimization (SEO)?
Search engine optimization is a process or technic to optimize a website according to search algorithm so that website pages should rank on search engine for respective keywords or search query. Once a website is optimize according to search algorithm than page will have better visibility in search result to get idea traffic for pages and chances of converting to customer are very high.
SEO is more effective way of getting relevant organic traffic for a website. There are two major things comes under SEO – On-page optimization and off-page optimization. On-page optimization is nothing but make do the relevant changes on webpages according to search algorithm or do the changes in coding and in off-page optimization we try to get quality links from other websites for our webpages. (Looks so simple, right? but actually it’s not that simple )
Advantage / Benefit of SEO
- Major source of ideal traffic for business
- SEO traffic is more relevant for business because user are coming to our website via organic search result
- No need to pay if someone click on your website link from search result.
- SEO result get more click or traffic as compare to PPC or paid campaign
- It helps in Branding of product, service and business
- It’s cost effective
- We can beat our competitors ranking
Disadvantage of SEO
- It’s long or continuous process and take time to show the result
- Pages can not get traffic immediately once we optimize those pages
- Person should have Coding knowledge to do SEO of any website
- Business should have long term strategy for SEO
- Google updates may affect website ranking or traffic
- For a new business getting a quality backlinks are always challenge
What are the ranking factor for a website?
There are more than 200 ranking factors to rank a website.
According to semrush here are few most important ranking factors
According to above image – keywords in meta tag, keywords in title, keywords in body, keyword in anchor, website security https, content length, keyword density, total quality back links are the major things that are important for SEO.
Here is google quality guideline every website or SEO expert should follow to make a Search engine friendly website
searchqualityevaluatorguidelines
SEO experts job is very critical and need to change things time to time because Google changes algorithm time to time.
You might heard about this line – “Content is Kind”. So we should have unique and relevant for each pages and try to share information via using synonymous. Content writer job is very important to rank a webpage of that product / service.
I’m gone to convey my little brother, that he should also pay a quick visit this website on regular basis to get updated from hottest reports.
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