Image source – Pixabay Gerd Altmann

As we all know marketing plays an important role in any business (small business or big brand) because end user will do search on internet before purchasing any product or service. He will check review on different sites and will look up what end user are saying about that business.

(Let me tell you the truth. This is human mentality if you do 100 good things and one bad things, they will remember that one thing instead of 100 good things.)

Review sites for Business

There are so many popular review sites which are more famous to know more about that business and how they are dealing with end user customer. These reviews sites vary from county to country and end user remember to check those sites before landing any decision.

For example – in India are some important review sites.

• Mouthshut.com
• Amazon.in and Fliprcard.com (for ecommerce products)
• TripAdvisor – Before planning any kind of trip in India
• Business.com
• Glassdoor
• Google review
• Review.in
• and many more

To maintain good presence of any business, now we should good team who take care digital presence because our competitors are doing this and we have to do this otherwise we are going to loose customer in long run.

Digital Marketing is a very big topic and we need to plan according to our business need or marketing plan. Like:

• Business should have a good website where end user can find all information about product and services
• Understanding customer persona is very important
• Find out what customer are looking and how we can solve their problem
• We should have a good presence in social media
• Share information about product and use cases time to time
• Try to find out what our customers are doing and change our digital marketing plan accordingly

Digital Marketing (Online Marketing) benefits

Here are some benefits of online marketing

1. Cost effective
2. Target any county, state, city or place
3. Anytime we can start or pause digital campaigns
4. We can track our campaign performance
5. Target audience according to business need
6. Best way to promote business related product, services and use cases
7. It helps in Branding
8. Share information about product, services, news or any new or upcoming product / services
9. Interact with right audience with right time or real time
10.  Try to share business related information with right or ideal customers

Digital marketing activities list for a business

Every business should include below activities in their marketing plan

SEO Marketing

SEO stands for Search Engine Optimization which is a process to optimize a website for business related keywords for search engines. Keywords are the main traffic driver for any business so it’s become more important that if someone uses business related keywords than our site should come up as a result of search. SEO is a long term process and main source of organic and relevant traffic of a website.

Not each website is design according to search engine algorithm and it’s become hard to understand search engine about business product and services. So with the help of search engine optimization process, SEO expert will do couple of changes in webpages so that that page will come up when end use searches.

Some activities that comes under SEO are – keywords research, meta tag optimization, content optimization, image optimization, Video optimization, pages interlinking according to page keywords, social bookmarking, directory submission, Link building, blog posting, PR, creating quality backlinks for different pages according to page topic etc.

Google Ads or PPC

Google ads (Formerly Known As AdWords or ppc ) is a online paid marketing platform and easy way to get traffic or leads for any business. PPC stands for pay per click, So now it’s clear that advertiser need to pay some amount when someone click on link. This click amount is very from keywords to keywords and county to county.

Based on our marketing goals, we can choose below google ads marketing campaigns

1. Search Campaign (Text ads on search result) –  When end user is searching for your product or service that you offer, then your website link will come up with some other information.
   Search campaign is very effective for generating targeted traffic, leads, registration, sales and white paper download.
2. Display Campaign ( Image ads on different websites) –  Google have some website (Google network websites) where you can show your image ad to get traffic for product or service.
   Display campaign will help you get traffic from related websites, branding, retarget user who visited your site (remarketing) and creating  awareness.
3. Video Campaign (Video ads on YouTube) –  YouTube is the second largest website who get more traffic in the world. You may have noticed that while plating any video, you will get some image or video ads. Now you can do the same for your business as well 🙂 .
   Video campaign are good for – Branding, expand your reach, remarking, awareness and leads.
4. Shopping campaigns ( Product listings on Google ) –  This campaign is more useful for ecommerce websites (retailer) who is sales product online.
   Shopping ads appear in search results and google shopping tabs. This camping are helpful in – retail marketing, sales and leads, boost nearby stores to sale product.
5. App campaign ( Promote your app on many channels ) –  If you have app and would like to promote your app or want to install your app by end user then this app camping is for you.
6. Local campaigns ( Promote locations on many channels ) – This campaign will helps you to bring ideal customer to your physical store or shop.
7. Smart campaigns ( Automate your campaigns ) – In this campaign, google will help you to find right audience according to your business & ad setups.
   (Good will try to find some information according to your ad content and matches those information to the audience but this may lead to high revenue consumption. According to me, this campaign is good for big brand and not for small business and may very from marketing goal to goal 🙂 )

Looks so simple and easy to run google ads, right, no it’s not that easy.

Every search engines and social media platform have paid campaign and more helpful in online marketing.

Social Media Marketing

More than 80% of internet users are having social media account and they regularly check their account. So now it’s become more important to use social media to share business related information.

Creating a business page on social media is free and you can promote your business, product and services via social media website like – Facebook, LinkedIn, Twitter, Instagram and many more. Each social media channel have different kind of audience and we can choose channel according to market goal or business needs.

Social media channels are very important for branding and information sharing at real time with right audience.

I hope now you got some idea like why online marketing is important for any kind of business.