Now a days everyone wants to sale their products / services online with the help of internet but the major problem is, their website or webpage does not appear in google search result.
SEO is the process or technique which will help your website to rank in major search engines for your business, service or products related keywords. Each search engine uses mathematical algorithm to rank a website. Therefore, we need to optimize each page of website according to search engine algorithm which includes UX design, web page loading time, meta tags optimization, search engine friendly site navigation structure, keyword targeting for each page, content creation & interlinking, link building etc.
How SEO could help in my business?
Main aim of each website is to get traffic and share business related information like services & products, to the end customer. Every website is created to get traffic from local or different countries. SEO is the best way to get organic traffic for a website for business, services or product related keywords. Once a website gets traffic then you can get lead from that traffic who are looking for your product or service and they can easily become qualified potential customers. Here are few more points that will help you to understand importance of SEO for your business:
Organic traffic is the best traffic for a website
SEO creates branding for a business
Local SEO helps to promote your business or service locally
High probability of changing lead to customer
SEO is cheap as compare to other paid marketing
It’s long term strategy takes time to get traffic
-Helps to understand your website usability
What will you do in SEO?
Search engine optimization include two things: On-page Optimization and Off-page optimization.
On-page Optimization includes bellow activities:-
Competitor analysis
Keyword Search
Meta tag creation
Create User friendly navigation structure
Increase site loading time and avoid unnecessary code from site
Inter linking of pages
Website Sitemap and XML sitemap creation and submission
Page content and image optimization
Off-page Optimization includes:
Directory submission
Link building
Blog posting
Article submission
Social Bookmarks submission
Quote of the day: "We should always go with the new digital era in order to make things according to the new generation, as things are changing too fast, and we have to get updated and follow them".